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Drawstring Backpacks to Promote Your Business

Put drawstring backpacks on the backs of all your clients, and let them spread the word about your company while you go about handling business. The sturdy bags hold up when you fill them with samples, informational pamphlets and goodies. Plus, the recipients get a durable, reusable bag. Who doesn't love high-quality swag for being a loyal client?

Easy Marketing for Your Business

Customize the drawstring bags with your company logo, name and business information to create a walking billboard each time someone uses one. Because it is a reusable bag that hold up for many uses, the recipients continue spreading the word about your company. That means the promotion continues long after you order and pass out the bags, making this a marketing idea that takes only a little time upfront with long-term effects.

Customize to Show Off Your Company's Style

Printing your company's logo and information on the bags is only the start of the customization options. Choose from a variety of colors to match your company's color scheme, or choose a bright color that stands out in the crowd. Print your company information in a contrasting color so it really shows up against the background. You can customize the font to get the feeling that best shows off your company's vibe. Add your own custom logo image, or go simple with a stock design related to your line of work. Large, simple designs with a recognizable image help get your message across even if someone sees the backpack in passing. Opt for a bag with an insulated section or one with a carry handle to make the bags even more special. Whatever options you choose, the personalized backpacks help you convey the feeling you want to represent for your company.

Create Giveaways or Promotional Packets

So what should you do with all of these printed bags? Distribute them far and wide to advertise your business throughout the community. Fill them with informational packets and freebies as new client gift bags, or reward loyal clients with samples and discount coupons inside the bags. Heading to a convention, community fair or other event where you're hosting a booth? Pass out the bags as a way to connect to potential clients. Fill the bag to the brim with company products or other goodies, and hold a raffle in the office or through your social media accounts. It engages your clients and gets them excited about new products you have to offer. The personalized drawstring backpacks even work as recognition for your employees. Slip in a few other gifts, such as company t-shirts, gift cards to local businesses or even the classic printed mug, to reward employees for years of service, workplace achievements or just for being a loyal employee.