This item is perfectly priced for offices that require paperwork to be filled out by the customer. You know that pens will wind up walking out the office with some of your customers - so the low cost makes it easier to not hover over your pen like a hawk while someone else uses it. Also, the pens are not especially something someone would take because they like the way it looks, so most of the time, people return them. That really cool pink and blue pen you hand to a client? Yeah, you're not getting that back.