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Auto Brand: Building Successful Car Brands for the Future

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Item #: 901-1157021BAK
  Model #: 9780749469290
Brand: KOGAN PAGE LTD
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Auto Brand: Building Successful Car Brands for the Future
$24.99 Each
 
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Description
Auto Brand by Anders Parment - Explains successful methods for marketing your automotive Auto Brand by Anders Parment discusses successful methods for automotive branding and marketing. It includes case studies on brand analysis to determine the success and failure of an automobile company.
  • No of Pages: 264 Pages
  • Publisher: Kogan Page
  • Publishing Date: January 28, 2014
  • Language: English
  • ISBN -10: 0749469293
  • ISBN -13: 978-0749469290
Specifications
Book Format : Paperback Business & Economics Book Subject : Business Management Author Name : Anders Parment Brand : KOGAN PAGE LTD
Weight : 0.85 lbs. per Each
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