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Basic Marketing Research (with Qualtrics Printed Access Card)

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Item #: 901-1153435BAK
  Model #: 9781133188544
Brand: Cengage
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Basic Marketing Research (with Qualtrics Printed Access Card)
$274.39 Each
 
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Description
Basic Marketing Research by Tom J. Brown Et Al. - It covers topics such as the role of marketing, using external secondary data, and collecting descriptive primary data Basic Marketing Research by Tom J. Brown Et Al. comes in an easy to read style and covers topics such as the role of marketing, using external secondary data, and collecting descriptive primary data.
  • Author Name: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill
  • No of Pages: 512 Pages
  • Publisher: Cengage Learning
  • Publishing Date: November 01, 2013
  • Language: English
  • ISBN -10: 1133188540
  • ISBN -13: 978-1133188544
  • Edition: 8
Specifications
Book Format : Hardcover Business & Economics Book Subject : Business Management Author Name : Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill Brand : Cengage
Weight : 2.85 lbs. per Each
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