A sociologist, writer, and entrepreneur. She is the founder of Sociology of Style, an image and life coaching company, and a partner in HVCK, a Silicon Valley innovation consultancy. A former instructor at New York University and Parsons School of Design, she is a frequent public speaker at conferences and for corporations and has written for and been featured by Forbes, CNN, The Atlantic, The Economist, Financial Times, TED, Bulletproof Executive, and dozens more. Her forthcoming book, Startup Your Life: Hustle and Hack Your Way To Happiness, hits shelves in January 2017. She lives in California and tries to be in her bathing suit as much as possible.