Laura Schwecherl

Laura Schwecherl

Content marketing specialist

Lives in Boulder, Colorado, where she is a Content Marketing Specialist at Kapost, a B2B marketing software that powers world-class content that drives successful business. Her role is to come up with engaging and creative ways to work with businesses to improve their content strategies, and does this through eBooks, webinars, infographics, and more. She is also a freelance writer, where she writes health, science, and travel articles for publications such as Quill, Fix.com, Hipmunk, and Shopify. Her writing has also appeared in The Washington Post, The Huffington Post, TIME, USA Today, Thought Catalog, Health.com, and LifeHacker, and she also writes personal essays and poems on her own website, Lauraschwecherl.com. Prior to living in Colorado she was the Head of Marketing at Possible, a nonprofit healthcare company based in New York and rural Nepal. During her time there, she built a target audience through a strategy that combined social media, media, email marketing, and blog, and created a reliable internal communications systems from Nepal to New York to drive the capture of great content for external communications. Her career began as the Marketing and Partnerships Director at Greatist, which exposed her love of writing about health and wellness, along with technology startups. She started out as Greatist’s first full-time writer, and then went on to create, manage, and measure the company’s marketing strategy, which included strategic partnerships, email marketing, brand strategy, media, SEO, events, social media, and content marketing. Laura is passionate about the way content can draw people together, create empathy, and fuel smart business. She also loves working with young companies to build and streamline marketing, branding, and communication strategies, and believes in the power of data-driven messaging to spur smart engagement and growth. Moreover, she is passionate about connecting communities to impact-forward organizations, and committing her time and life to fighting for social justice and equity. In her spare time, she is either training for a marathon, writing poems, or eating tacos.

Articles By Laura Schwecherl

3 articles
How to squash beef with another employee

How to squash beef with another employee

Chances are, we’ve all encountered a coworker who butts heads with colleagues, has a different or distracting work style, or does not accept constructive feedback. It’s common for interpersonal issues to pop up in the workplace; in fact, conflict is…
How to make time for exercise and a full-time job

How to make time for exercise and a full-time job

Ever wonder how some people stay so fit when they have a full-time job? While it’s easy to assume they’re super human or have wildly flexible hours, there’s a third possibility: Plenty of nine-to-five employees have discovered a realistic way…
Prevent jet lag from annihilating your life

Prevent jet lag from annihilating your life

“Passengers, fasten your seatbelts. Prepare for jet lag.” While flight attendants don’t announce this, it probably wouldn’t hurt if they did. Traveling from one country to another, losing good sleep, and waking up on a new side of the world…