Coupons and your practice

Coupons and your practice

Who isn’t looking to save a buck these days? We all are. And, if you haven’t integrated coupons into your marketing plan, now is the time to do it. In this economy, patients are likely to skip the extra services – like teeth whitening or doggie daycare – in an effort to save money.

Integrating coupons into your marketing plan is relatively easy. Here are a few ideas for a coupon campaign.

Referral Coupons

Goal:

Grow your patient base and get existing patients to use your services more frequently.

What to do:

Create business cards with a coupon on the back. Give a patient two business cards after each visit (one regular business card and one referral business card with the coupon on the back).

Encourage your patient to write their name on the referral business card and give it to a friend.

If the friend redeems the coupon, reward your patient by sending them their own coupon in the mail.

Website Coupons

Goal:

Drive more traffic to your practice website.

What to do:

Create a coupon your patients can print only from your website.

Advertise this coupon with a local radio ad or simply by word of mouth within your practice. Tell every patient to visit your website for exclusive offers.

Newspaper Coupons

Goal:

Promote a general awareness about your practice’s services.

What to do:

Create a coupon to advertise in the newspaper. For this, consider bundling your services together, i.e. Come in for a teeth cleaning and get 20% off teeth whitening.