As a result of popular social platforms such as Instagram™, Twitter©, and Facebook©, businesses need to pay more attention to social media advertising. Facebook is the industry leader for social networking, making it a valuable marketing tool for businesses. Most people spend a minimum of two hours a day on social media between games and social interactions, so targeting social media users is crucial to furthering success. Continue reading to learn four ways to use Facebook ads to generate leads and increase conversions.
1. Use live or recorded video
Connect with consumers in real-time with live video feeds on Facebook. Create live Q&A and product-use videos, or welcome consumers on a virtual tour of the company. Videos posts receive further organic reach than photos, so ecommerce businesses can generate leads from a larger audience base. Other live video ideas to increase leads using ads include:
- Product promotions
- Speaking engagements
- Special offers
Live feeds give plenty of opportunities to engage potential customers and make them curious about the brand.
Other types of video
Animated, product introduction, and product usage videos are excellent ways to promote products to consumers. Create animated product descriptions or informative how-to videos using video editing programs to make high-quality content that attracts customers. Pre-taped how-to videos offer a way for companies to make several product videos at once; publish them as products released Animated versions provide fun visuals with a purpose whether promoting an ecommerce site or product.
2. Increase clicks with images
While videos are the most recommended way to use Facebook ads to generate leads, photos are still a popular option in advertising. Adding images to Facebook ads is a fairly common practice and can garner up to 2.3 times more engagement than ads without visuals. Use high-resolution imagery to capture viewer attention, and insert links in the captions to redirect viewers to your site. Attaching a link in image descriptions or captions provides an immediate way for consumers to access products and other relevant information about the brand. Always resize images with photo and graphic art software before posting to ensure the highest quality visual. Recommended image size for ads with links on Facebook is 1200 x 627 pixels while other image ads perform best at 851 x 315 pixels.
3. Engage viewers using blogs
Blogs provide actionable insight on various topics, instruct consumers how to use products, and offer relevant information about the industry your ecommerce business is in. When creating blogs for a site, remember that they may attract more than just consumers. Advertisements that include links to blog articles can generate leads, and they redirect viewers to the ecommerce site at first click. Make sure blogs are interesting, factual, and relevant to everyone who views them, from consumers to industry peers, to get the best chance at generating relevant leads.
4. Defer to experts when necessary
There are plenty of blogs (including those on Quill), videos, and advertising how-to guides available for ecommerce businesses on how to use Facebook ads to generate leads. Referencing other information provides alternative methods of building on existing leads and expanding your target base. While the three previous methods are the most popular, there are many types of ad to choose from, including:
- Email campaigns
Therefore it’s important to defer to experts in your industry when looking for effective ways to increase leads and conversions through Facebook advertising. Gain advice from professionals who have tested methods for how to use Facebook ads to generate leads and compiled the most effective methods.
With the steady increase in mobile device usage, using social media advertising like Facebook ads to generate leads is a wise investment. Social media pages are excellent resources for ecommerce businesses to engage with consumers on a personal level. Facebook also offers ad tracking to measure the success of posted ads, so you can make adjustments depending on what advertisement methods have worked best.