Marketing

Live videos are underutilized on social media by most office workers and small business owners. The truth is, they can help gain traction with your customers and potential clients, by allowing you to gain trust, demonstrate your expertise, and show…

Knowing where to start with your marketing themes can be tricky and time-consuming – especially working out the smaller details and layout that best show off what you have to offer. Learning how to use Canva’s online design environment can…

In this era of unprecedented growth stemming from the shifting behemoth known as social media, it is easy to lose our way. We often get so caught up in the scramble to evolve our marketing efforts that we leave a…

Small businesses can prove to be difficult to get off the ground, while still maintaining a steady stream of income. By marketing and networking in your area, you can gain a lot of attention. However, this attention can grow much…

You’ve opened a bakery - what a sweet decision! It’s time to sell those delicious cakes and cookies and you need a quick and budget-conscious way to market yourself. Follow these five steps to make your bakery the new go-to…

You’ve landed an interview with your dream company. Now all you have to do is get them to hire you. You’ve got this because you’ve been practicing for this exact opportunity for a long time. You know how to research,…

Bing is a search engine that had over 20% share of all searches in USA in 2015. If you want to better reach the people that search on Bing and have more control of what information is shown to them…

Google can be a blessing or a curse for small businesses.  The great news is that you can easily make it a blessing if you use the existing, easy-to-use tools that Google and other sites give you! Google's "job" is…

Anyone that has dealt with trying to increase their customer numbers or to get their one-time customers to return knows it can be tricky and a lot of trial and error.  I spent years in a marketing role at a…

I don’t know about you, but I spend a big part of December doing business and life planning for the new year. Part of this year's planning was reviewing all my digital and social platforms, making sure they were aligned…

It’s that time of year when we take stock of our year’s activities and see where we have excelled – and where we have fallen behind. But we aren’t the only ones doing a business review: Santa is also checking…

I know LinkedIn doesn’t have the sex appeal of Instagram and isn’t as fun as Snapchat during the holidays (or ever), but don’t discount it – LinkedIn can be a powerful tool in your marketing arsenal! Here are three ways…

LinkedIn Publisher is, in my opinion, one of the best platforms for increasing your own visibility on LinkedIn while encouraging engagement with your content. LinkedIn may “only” have 480 million members, but the people in your LinkedIn network most likely…

When it comes to business and especially marketing, introverts get a bum rap. Often misinterpreted as shy, cold, or averse to relationships, these introspective professionals have to work harder to cultivate the kind of connections that seem to come so…

LinkedIn is a powerful and versatile tool. Many people use it to create a strong personal brand, but it also provides a great opportunity for you to generate new connections and, ultimately, new leads. In this article I will take you…

Every design trend boasts the benefits of rich media: flat design emphasizes line icons and infographics, and the hero unit is one of the latest examples of integrated imagery. All the articles that discuss website enhancements or facelifts will mention…

Recently, writer/director/actress Lena Dunham posted on Instagram about a set of hand-crafted soaps she had received from a childhood friend in the mail. Her friend was starting a new company, sent Lena some samples, and Lena loved them so much…

Great brands tell great stories, and great stories depend on great composition. As small business owners, we must take advantage of every tool available to make our brand messaging strong, appealing, consistent and easily recognizable. Typography is one of the…

Have you ever noticed that within a given industry, many companies seem to use the same or similar colors for branding? Flip through your social networks—I expect you'll notice quite a few shades of blue among the social media giants:…

You don’t need to be told that social media campaigns are crucial to the success of your brand. With 91 percent of social marketers saying they have seen improved website traffic due to social media campaigns, the question is how…