Marketing

Many small businesses believe marketing is advertising, public relations, social media, promotions and other messaging methods. Those are examples of marketing communications (marcom), the "Fourth P" of the Four Ps of Product, Price, Place and Promotion. If your messaging team…

Dare to revive the tradition of mailing birthday cards to your customers, patients or clients. It might increase their loyalty to your business. Benefits of mailing birthday cards to customers Whether your customers are shoppers of your products and services…

Remember looking out of the window of your family car as a child, or walking down your town street and being able to read for the first few times? Though often taken for granted, reading is a privilege: currently, 750…

Many businesses donate money, products or services to non-profits, or ask their staff members to volunteer at local charity events. If your company is like most, you don’t have the money to help every worthy organization that makes a request.…

Announcing employee accomplishments to customers and the general public helps improve staff morale and generates beneficial PR for small companies. Surveys show that recognition is a key factor in keeping workers happy. Employees who receive promotions, obtain industry certifications, speak…

Are you looking to increase your marketing visibility? Try incorporating video content into your marketing mix. For small businesses, video marketing can set your business apart from the competition, and boost your business profile across channels. Let’s learn how to…

Google Adwords can be intimidating for beginners. But, fear not, I have been through thousands of Google Adwords accounts and I am about to show you the four basic concepts that will improve your results regardless of your budget, where…

With a reported 92% of customers now checking online reviews, reputation management is a big issue for small businesses. It's often the deciding factor when choosing between service providers. How can small businesses encourage their customers to leave stellar marks?…

Looking for a proven way to engage your clients and strengthen important customer relationships? Set up your next client meeting as an informative, fun and tasty brunch. Discuss important concerns over robust coffee and memorable bites, get business done and…

What makes you happier than a basket full of goodies? Here are five, affordable gift basket ideas to show your appreciation to your clients this Christmas, as well as their expected costs: Note: The costs mentioned here are not definite…

Live videos are underutilized on social media by most office workers and small business owners. The truth is, they can help gain traction with your customers and potential clients, by allowing you to gain trust, demonstrate your expertise, and show…

Knowing where to start with your marketing themes can be tricky and time-consuming – especially working out the smaller details and layout that best show off what you have to offer. Learning how to use Canva’s online design environment can…

In this era of unprecedented growth stemming from the shifting behemoth known as social media, it is easy to lose our way. We often get so caught up in the scramble to evolve our marketing efforts that we leave a…

Small businesses can prove to be difficult to get off the ground, while still maintaining a steady stream of income. By marketing and networking in your area, you can gain a lot of attention. However, this attention can grow much…

You’ve opened a bakery - what a sweet decision! It’s time to sell those delicious cakes and cookies and you need a quick and budget-conscious way to market yourself. Follow these five steps to make your bakery the new go-to…

You’ve landed an interview with your dream company. Now all you have to do is get them to hire you. You’ve got this because you’ve been practicing for this exact opportunity for a long time. You know how to research,…

Bing is a search engine that had over 20% share of all searches in USA in 2015. If you want to better reach the people that search on Bing and have more control of what information is shown to them…

Google can be a blessing or a curse for small businesses.  The great news is that you can easily make it a blessing if you use the existing, easy-to-use tools that Google and other sites give you! Google's "job" is…

Anyone that has dealt with trying to increase their customer numbers or to get their one-time customers to return knows it can be tricky and a lot of trial and error.  I spent years in a marketing role at a…

I don’t know about you, but I spend a big part of December doing business and life planning for the new year. Part of this year's planning was reviewing all my digital and social platforms, making sure they were aligned…