The millennial generation has entered the workforce, and their impact will be felt for many years. In fact, a recent statistic indicated that by 2025—in a little over a decade—millennials will compose the majority of professionals in the workplace. As these younger, tech-savvy people join the ranks of your organization, you can make sure that their talents are put to good use to improve the productivity of your office.
I have found that this group uses brands that people in my generation are not aware of, like Uber, which is of amazing utility when needing a cab/limo and can reduce your expenses and increase your productivity when traveling.
Tapping into a New Audience
But their contributions to your business will likely go beyond these productivity tools. Their knowledge of social media vehicles can be useful in developing sales and marketing campaigns in those channels and in expanding your company’s presence to reach new audiences.
From a relevant presence on Facebook, Twitter, Pinterest, Flickr, Google+, and LinkedIn to understanding sites like SocialVibe, Tumblr or Yammer, many millennials use these very tools to network, seek out your business or stay alert for hiring events within your organization. Chances are, there are numerous business or professional opportunities hidden in these social media networks, and millennials may have a better grasp on understanding how to target audience engagement via these platforms. Better yet, these social-savvy millennials may be able to teach your team how they can best use these social tools to recruit new personnel with valuable skills to your organization using social media.
A New Way of Thinking
Finally, their collaborative work approach and their willingness to be vocal and candid can also give way to new, creative ideas and approaches to problems in your office. A recent study conducted by Bentley University in Massachusetts revealed that 74% of non-millennials “believe that millennials lack the work ethic of older generations in the workforce,” yet that same number of non-millennial respondents believe that this wave of millennials in the workforce are equipped with different skills and ways of working and approaching problems that “add value to the workplace.”
In contrast to popular assumptions about this generation, the survey indicated that more than 56% of millennials are willing to change to conform to the culture of their workplace. They are willing to be team players, but perhaps we should reconsider our own workplace cultures. If we take a step back and view the workplace as an arena where we would all like to be treated fairly, are the values of transparency and open sharing of ideas that tend to come from millennials and that may shake up the status quo really a bad thing? I don’t think so.
I believe the workplace operates at its best when we welcome the newer generations into the fold and look for their talents and contributions. When blended with the experience and seasoned judgment of tenured employees, this will lead to new opportunities in the fast-changing world we live in.