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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (2nd Edition)

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Item #: 901-788601BAK
  Model #: 9780136068686
Brand: Pearson P T R
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Search Engine Marketing, Inc.: Driving Search Traffic to Your Companys Web Site (2nd Edition)
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Description
  • Personal guide that helps improve the productivity of your company's web site
  • Each book measures 9"H x 7"W x 1 7/10"D
  • Helps identify and leverage new search engine marketing opportunities arising from social media
  • Align search engine marketing with your company's evolving strategic and tactical goals and implement programs that drive sustainable improvements - not counterproductive quick fixes
  • Systematically optimize your existing Web site search programs and helps manage the unique marketing challenges associated with large sites
  • Create monthly scorecards and use them to drive improvement and provides effective guidance to content developers and designers in language they'll understand
  • Automate checking and reporting for every page on your site and choose effective target keywords, optimize your content, and attract links
  • Choose effective target keywords, optimize your content, and attract links and measuring site-wide success rates across multiple systems and technologies
  • Make the most of Google, Yahoo!, Live Search, and the latest specialized and local search tools
  • Hire the right SEO consultant - and avoid the wrong ones
  • Authors: Mike Moran and Bill Hunt
  • Second edition
  • Publisher: Pearson Partners
  • ISBN 13: 9780136068686
  • Paperback, 627 pages
  • Author: Mike Moran
  • Publisher: Pearson P T R
Specifications
Book Format : Paperback Business & Economics Book Subject : Internet-Web Publishing Author Name : Mike Moran, Bill Hunt Brand : Pearson P T R
Weight : 2.16 lbs. per Each
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