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What Is Marketing?

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Item #: 901-745684BAK
  Model #: 9781422104606
Brand: Assorted Publishers
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What Is Marketing?
$23.69 Each
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Description
What Is Marketing? by Alvin J. Silk - Stand out in competition, learn to have a marketing edge Designed according to the first-year marketing course in the MBA program at the Harvard Business School, What Is Marketing? analyzes the marketing strategies that can help you set your enterprise apart from the others.
  • No. Of Pages: 224 Pages
  • Author Name: Alvin J. Silk
  • Publisher: Harvard Business Review Press
  • Publishing Date: October 1, 2006
  • Language: English
  • ISBN -10: 1422104605
  • ISBN -13: 978-1422104606
Specifications
Book Format : Paperback Business & Economics Book Subject : Sales & Marketing Author Name : Alvin J. Silk Brand : Assorted Publishers
Customizable : No
Weight : 0.65 lbs. per Each
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