There has been a lot of buzz around AI this year. But can it really help your business? And where do you begin? We’ve carefully considered these questions and narrowed down a few key ways businesses of all sizes can benefit from using AI.
First, let’s break down what we mean by AI.
What is AI/machine learning/generative AI?
Machine learning is a subfield of artificial intelligence that allows computers to learn on a set of data without being explicitly programmed, and even improve results over time. This is what powers generative AI tools – that is, tools that generate various types of content including text, imagery, and audio.
It may sound complicated, but the great thing about these tools is that they’re made to be intuitive and easy to use.
Let’s look at how AI can benefit your business.
Benefits of AI for business
1. Customer Experience: Personalize it and increase loyalty
Customers want to feel heard and have their needs met without a lot of back and forth. And the reality is that as much as you want to be there for your customers, it’s difficult to have someone from your company available 24/7.
That’s where a customized chatbot can really help you out. Chatbots can be set up to answer questions, track orders, and more – all in a way that mimics human conversation – and can even learn from those interactions. There are a variety of companies you can get started with, some even for free.
As customers see they’ll always be taken care of, loyalty will be strengthened – and your efficiency will only improve.
2. Marketing: Use your spend most effectively
You want your ad dollars to count. There are AI tools available to help you write and create ads, but you may find that the most helpful ones focus on optimization.
These tools analyze ad campaigns then manage targeting, testing, and budgets. This means your ads will constantly be improving and you won’t waste time (or your spend) on low-performing campaigns.
Try it out and see if your ROI increases.
3. Content creation: Improve and scale
You might have heard that AI can write anything from an email to an article to a full book. That is partially true, but the technology still has a long way to go in crafting these things with accuracy. So remember, always fact-check when using AI tools for writing. Additionally, you’ll want to make sure the content is right for your brand’s point of view and voice, which will likely require some editing by a human.
With that said, there are still ways AI can help you with content creation. For instance, AI can be very helpful in curating content for a newsletter and learning from what got engagement for next time.
It can also help you with another aspect of email marketing: subject lines. A good subject line can be the difference between a high and a low open rate. Luckily, there are now many AI-powered email line subject line generators to help with this important task.
Using AI for content creation in smart ways can help both improve the performance of your content and scale how much you can create.
Final thoughts
AI has the potential to help businesses of all sizes do big things. Just make sure your cybersecurity software is up to date, as there are some security risks to look out for when using AI tools.
We hope all of this information helps you research, experiment, and see how AI can work for your business. At Quill, we’re all about supporting businesses like yours. Count on us for business ideas and tips along with your office supplies, cleaning supplies, and more.