Instagram isn’t just a place for pretty pictures. If you have a burgeoning small business, this social media platform can be an excellent tool to connect with influencers in your industry, share a behind-the-scenes glimpse at your company, and show off your products and services. With more than 1 billion active Instagram accounts—500 million of […]
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Ever since Facebook introduced their new political ad filters, it has drastically altered what small businesses can advertise even if their content isn’t politically themed. Whether it’s because of how the advertisement is worded or the imagery it contains many small businesses are suffering because of their advertisements being blocked. Here’s a list of creative
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Email: The word itself can induce anxiety, especially when trying to manage both a personal and work inbox, and striving for the elusive “Inbox Zero.” A big reason inboxes are so difficult to manage is the sheer volume. Globally, more than 269 billion emails are sent every single day. The average worker receives 121 and
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Gmail boasts more than 1 billion monthly active users. Despite its popularity, we’re willing to bet the vast majority of Gmail users aren’t aware of the many tips and tools that can make their inboxes more efficient and productive. While the basic interface is user-friendly, anyone willing to learn a few extra Gmail hacks is
Gmail: Tips, hacks and extensions for this top email client Read More »
Are you looking to increase your marketing visibility? Try incorporating video content into your marketing mix. For small businesses, video marketing can set your business apart from the competition, and boost your business profile across channels. Let’s learn how to maximize results from marketing videos. Video consumption is sky rocketing Video content is irresistible. Nearly
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Throughout the business world, email templates act as a great help. Job hunters use them to efficiently send out cover letters. Customer support can utilize templates to quickly solve common issues people are having. If you’re using Gmail, you’ll notice there’s no obvious way to create an email template. In truth, there is; unfortunately, it’s
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The trend these days is that if you have a business, whether it be a small boutique brick and mortar in an affluent area or a digital storefront selling dog diapers, you have to have a social media presence. While this is crucial for a well-rounded portfolio, many still neglect to incorporate email marketing into
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Bing is a search engine that had over 20% share of all searches in USA in 2015. If you want to better reach the people that search on Bing and have more control of what information is shown to them about your company, especially to people searching for things around your area, you can create
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If you’re an office administrator for a small company, one of your responsibilities may be keeping your company’s social media sites (Facebook, Twitter, LinkedIn, Instagram, etc.) up-to-date. After all, a majority of businesses now (whether large or small) must have a social media presence to stay relevant. Here are some tips to assist you with
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Anyone that has dealt with trying to increase their customer numbers or to get their one-time customers to return knows it can be tricky and a lot of trial and error. I spent years in a marketing role at a dental organization, and I’ve tried many different tactics and strategies. In this article, I will
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