Advertising, once considered unseemly and even unethical among medical professionals, is now commonplace and necessary for practices looking to bring in new patients. Too many practices, however, take an approach to advertising that is too generic and/or too broad and end up wasting a lot of money. Blanketing local newspapers, radio stations, the yellow pages […]
Advertising to attract your ideal patients Read More »
Each and every day, 193.3 billion emails are sent around the world. More than half of those are business emails. The average person spends 28 percent of the workweek reading and responding to email, which equates to 13 hours a week. So what do we do about all this email dependence? Thankfully there are tools
Super valuable email management tips and tools you can’t live without Read More »
More and more companies are realizing the potential social media marketing has for their businesses. Whether you are just getting started using social media for your brand or are well versed in the space, it can be hard to determine which steps will lead to measureable results, and everyone will make mistakes. Especially in a
12 Common social media blunders and how to fix them Read More »
If growing your practice is a priority, consider offering seminars as one component of a comprehensive marketing plan. It’s not as challenging as you might think to attract a small (or even a large) crowd of potential new patients who are hungry for information. Here are some ideas to help make your seminar efforts successful.
Offering educational seminars to attract new patients Read More »
There are more than 1.55 billion—that’s billion with a “b”—monthly active Facebook users. Millions of businesses have flocked to the social media platform to promote their brand, services, and products. Facebook company pages not only improve branding but can also build your follower base, increase visibility, and aid communication and engagement with customers. But with
13 must-know tips for a successful Facebook business page Read More »
The rise of globalization via the Internet means that you, as a dentist, have access to patients from around the world. Wherever you are located, your potential patient base is probably much larger than you imagine. If you make the effort to reach out to patients online with a salient offer and credible proof of
Five Digital dental marketing tips Read More »
Traditionally, medical marketing has relied on word of mouth, Yellow Pages ads, and not much else. In today’s increasingly competitive market, however, doctors are heading online to carve out a name for themselves. Search Engine Marketing (SEM) can be intimidating for beginners, but there are some easy things you can do to help your practice
How to use SEM (PPC+SEO) to attract new patients & keep the ones you’ve got Read More »
Much of the country has endured an unusually intense winter this year, and everyone is looking forward to spring. The return of warmer temperatures is always welcome, but springtime comes with its own issues. Allergy season arrives with the first flowers each year, and before you know it, half the office is coming in with
How to combat allergy season in the office Read More »
Chiropractic marketing is about so much more than advertising. Building brand recognition these days has a lot to do with finding opportunities to open a dialogue with current and prospective patients. You have an important message to get out there, and making your voice heard over today’s information overload requires a creative approach. Here are
How to market in the chiropractor field Read More »
Newsletters are a low-cost, effective way to both educate patients and stay in touch with them to let them know about the services you offer. Assuming you have a practice website (if you don’t or if your site is due for an update, stop now and read this post), a relatively simple feature to add
Using e-newsletters to stay in touch with patients Read More »