There are more than 1.55 billion—that’s billion with a “b”—monthly active Facebook users. Millions of businesses have flocked to the social media platform to promote their brand, services, and products. Facebook company pages not only improve branding but can also build your follower base, increase visibility, and aid communication and engagement with customers. But with so many brands tooting their own horn on social media, how can you ensure your page is a successful one? From posting visual content to using publishing and targeting tools, the infographic below offers smart and succinct tips to build, expand on, and manage your company Facebook page.