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Sage "Focus Groups as Qualitative Research" Book

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Item #: 901-1250779BAK
  Model #: 9780761903437
Brand: Sage
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Sage Focus Groups as Qualitative Research Book
$29.99 Each
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Sage "Focus Groups as Qualitative Research" Book discusses about the uses of focus groups and is written by David L. Morgan. Sage "Focus Groups as Qualitative Research" Book includes topics such as planning and research design for focus groups. Book has information about conducting and analyzing focus groups.
  • Language: English
  • Title: "Focus Groups as Qualitative Research"
  • Author: David L. Morgan
  • Subject: Sociology - reference and methodology
  • Format: Paperback
  • Number of pages: 88
  • Publisher: SAGE Publications Ltd
  • Publication date: 10/28/1996, edition: 2nd
  • Size: 8.5"H x 5.54"W x 0.22"D
  • Audience: Tertiary, university or college
  • Book succeeds best at providing fuel for scholarly debates about what group interviews can and cannot contribute to research
  • Provides the reader with a very clear and practical overview of the focus group as a method for field researchm, well-written and informative
  • Providing the history and methodological rationale for the method, attests to the benefits or strengths of focus group research on the basis of personal opinion and testimonial evidence
Book Language : English Book Format : Paperback Brand : Sage Customizable : No
Weight : 0.20 lbs. per Each